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There’s More to Growing a Business Than an Increase in Turnover

As your business grows, your turnover should increase, but so too will the elements needed to produce that increase, for example, the right staffing, premises, production equipment and investment funding. As a result, business growth means an increase in responsibility for a business owner, with more to keep an eye on and more input needed […]

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How the Colours You Choose Impact Your Business

The colour you choose for your business may not seem like a big deal on the face of it. Everyone perceives colour differently after all, so you might as well just pick one you like. Well, yes and no. Perceptions of colour are to some extent subjective and it’s true that cultural differences can influence […]

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3 Simple Ways Your Business Can Engage with Customers Better Online

You’re a business, you have a certain image and professionalism to maintain. That’s fine – in fact, that’s necessary, but if you stay too straight-laced, too tight-lipped, you’re apt to find you’re keeping your customers at arm’s length. This professional coldness didn’t work when shops only had a man behind a counter to promote their […]

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4 Handy Tools to Save Time Making Your Social Media Flourish

Social media isn’t new anymore. It’s a substantial and important component to any business’s marketing strategy. And there’s a reason for this importance: being active on social media can steer potential customers to buy from your site, as well as being integral for answering queries and keeping your customers satisfied. But the more consequence that […]

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How to Build Relationships with Your Field’s Digital Authorities

Digital authorities are the celebrities of your industry’s online world; your friends and family members might think nothing of their names, but, within your chosen field, their word carries enormous influence across a wide net of followers. When they share your content, you’ll receive a significant endorsement while enjoying exposure to a larger audience of […]

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Taking Your First Steps on the Entrepreneurial Stage

The seven stages of entrepreneurship are a bit like Shakespeare’s celebrated ‘Seven Ages of Man’ from the play As You Like It – but in a world where you get to select the exit strategy of your choice. While Shakespeare’s text claims all the world is a stage and the men and women merely players, […]

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How to Give Great Customer Service in the Social Media Age

When you think of customer service, perhaps you think of a desk in a shop with a smiling lady, ready to greet and alleviate any issues people have had shopping there. If that is the first thought to come to your mind, then you need to get with the times, because many businesses are putting […]

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5 Steps to Finding Effective Guest Blogging Opportunities

Guest blogging allows the switched-on business owner or marketing manager to establish themselves as an expert within their field, build relationships within their industry, and ultimately drive high-quality traffic back to their own website. In short, guest posting should be one of the key weapons in your digital marketing arsenal, so follow these actionable steps […]

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