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Black Friday November 29th

What’s the Big Deal About Black Friday 2019 (and Cyber Monday)?

Hands up if you love a bargain! That’s right. Most of us do. And no bargain hunter can fail to be aware of the biggest dates in the shopping calendar: Black Friday and Cyber Monday. Unless you’re somewhere off-grid, you’re probably already aware of Black Friday which hits the UK on 29th November, closely followed […]

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Why the Phone Matters in Customer Experience

Why the Phone Matters in Customer Experience

Plenty of people talk about customer experience in business, but what exactly is it? Wikipedia defines it as “the product of an interaction between an organisation and a customer over the duration of their relationship.” What a staid and factual way to describe something which is actually all about feelings! The clue is in the […]

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Business Referral Program

Referral Program – Growing Your Business Through Happy Customers

Do you remember when the most frightening customer service ‘fact’ was that an unhappy customer will tell 15 people about their bad experience? Here’s a new one: a single tweet can wipe £1bn off a business’s stock market value. That’s what happened to Snap when international reality star Kylie Jenner said she no longer bothered […]

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Startup Marketing Strategy

Startup Marketing Strategy – Promoting Your Startup on a Budget

So, how should you go about promoting yourself with a limited budget? Here are four approaches to get your brand out there without emptying the bank. You’ve got an amazing product or service, so amazing in fact that you’re willing to dedicate time and effort and your next few months to a startup marketing campaign […]

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There’s More to Growing a Business Than an Increase in Turnover

There’s More to Growing a Business Than an Increase in Turnover

As your business grows, your turnover should increase, but so too will the elements needed to produce that increase, for example, the right staffing, premises, production equipment and investment funding. As a result, business growth means an increase in responsibility for a business owner, with more to keep an eye on and more input needed […]

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How the Colours You Choose Impact Your Business

How the Colours You Choose Impact Your Business

The colour you choose for your business may not seem like a big deal on the face of it. Everyone perceives colour differently after all, so you might as well just pick one you like. Well, yes and no. Perceptions of colour are to some extent subjective and it’s true that cultural differences can influence […]

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4 Brilliant Types of Content Marketing (That Aren’t Blogs)

4 Brilliant Types of Content Marketing (That Aren’t Blogs)

In today’s business world, customers have so much choice that the power of business really lies in their hands. We browse the internet for material we find valuable, and there are innumerable options at our fingertips. We aren’t restricted to the local businesses anymore, either. Because of this, many marketers believe that ‘content is king’, […]

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4 Blog Boosting Ideas to Keep Your Traffic Growing

4 Blog Boosting Ideas to Keep Your Traffic Growing

It’s common knowledge that a well-kept blog will do great things for your business and website. As we’ve outlined before, fresh content on your site is the best reason to drive new leads. Content is most often housed on your blog, so make it a priority. That being said, it can sometimes feel like a […]

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How to Retain Your Social Media Following

How to Retain Your Social Media Following

Anybody wanting to successfully build brand awareness on social media, share their content and generally be a big deal online will have faced that one big challenge: Getting followers. Thankfully, as you’d imagine there are countless articles on building your social media following. But before you think that getting followers your end goal, guess what? […]

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Creating Killer Content to Drive New Leads to Your Site

Creating Killer Content to Drive New Leads to Your Site

One of the primary goals of any business in the digital age is to drive traffic to their website. After all, nestled within that traffic is a population of future customers. But with the sheer volume of websites online now, internet users require the right level of coaxing to come aboard. If you’re looking to […]

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