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Methods of Outreach

3 Methods of Outreach to Get Thought Leaders Sharing Your Content

The internet is a great place to market your business, yet getting good exposure can be extremely tough, regardless of how great your USPs are. It takes a long time to build up a large following, and some might argue you can’t do it alone. Thankfully, communicating with others in your industry has never been […]

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Business New Year's Resolutions

3 Business New Year’s Resolutions for 2020

2020… not long ago, that sounded like something out of science fiction. Now it’s literally around the corner! So, with such a significant date soon to arrive, are you clear about your business New Year’s resolutions? What’s your game plan for achieving those aims? And do you know what might get in the way of […]

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Black Friday November 29th

What’s the Big Deal About Black Friday (and Cyber Monday)?

Hands up if you love a bargain! That’s right. Most of us do. And no bargain hunter can fail to be aware of the biggest dates in the shopping calendar: Black Friday and Cyber Monday. Unless you’re somewhere off-grid, you’re probably already aware of Black Friday which hits the UK on 29th November, closely followed […]

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Why the Phone Matters in Customer Experience

Why the Phone Matters in Customer Experience

Plenty of people talk about customer experience in business, but what exactly is it? Wikipedia defines it as “the product of an interaction between an organisation and a customer over the duration of their relationship.” What a staid and factual way to describe something which is actually all about feelings! The clue is in the […]

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Business Referral Program

Referral Program – Growing Your Business Through Happy Customers

Do you remember when the most frightening customer service ‘fact’ was that an unhappy customer will tell 15 people about their bad experience? Here’s a new one: a single tweet can wipe £1bn off a business’s stock market value. That’s what happened to Snap when international reality star Kylie Jenner said she no longer bothered […]

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Startup Marketing Strategy

Startup Marketing Strategy – Promoting Your Startup on a Budget

So, how should you go about promoting yourself with a limited budget? Here are four approaches to get your brand out there without emptying the bank. You’ve got an amazing product or service, so amazing in fact that you’re willing to dedicate time and effort and your next few months to a startup marketing campaign […]

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There’s More to Growing a Business Than an Increase in Turnover

There’s More to Growing a Business Than an Increase in Turnover

As your business grows, your turnover should increase, but so too will the elements needed to produce that increase, for example, the right staffing, premises, production equipment and investment funding. As a result, business growth means an increase in responsibility for a business owner, with more to keep an eye on and more input needed […]

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How the Colours You Choose Impact Your Business

How the Colours You Choose Impact Your Business

The colour you choose for your business may not seem like a big deal on the face of it. Everyone perceives colour differently after all, so you might as well just pick one you like. Well, yes and no. Perceptions of colour are to some extent subjective and it’s true that cultural differences can influence […]

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4 Brilliant Types of Content Marketing (That Aren’t Blogs)

4 Brilliant Types of Content Marketing (That Aren’t Blogs)

 In today’s business world, customers have so much choice that the power of business really lies in their hands. We browse the internet for material we find valuable, and there are innumerable options at our fingertips. We aren’t restricted to the local businesses anymore, either.Because of this, many marketers believe that ‘content is king’, or […]

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4 Blog Boosting Ideas to Keep Your Traffic Growing

4 Blog Boosting Ideas to Keep Your Traffic Growing

It’s common knowledge that a well-kept blog will do great things for your business and website. As we’ve outlined before, fresh content on your site is the best reason to drive new leads. Content is most often housed on your blog, so make it a priority. That being said, it can sometimes feel like a […]

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