You have a great idea. You think your startup would really catch on. You’re inspired. Unfortunately, you’re also working a full-time job that you can’t afford to quit. You’re not alone. Most[...]
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Good copy is a vital part of your website’s ability to attract customers and rank well with Google, but even the most engaging copy needs to be refreshed once in a while if it’s to continue[...]
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As a business, being on social media is a prerequisite for building your brand and following. You’ll set up a Twitter account and diligently tweet things that your audience might find valuable.[...]
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When it comes to the final phase of the entrepreneurial process – selling, transferring or retirement – it may sound like a swift ‘thank you and goodbye’, but in fact there’s a lot more work to do[...]
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As a company – whether you’re an SME or a large enterprise – your online landing and service pages have one singular purpose: to bring in more business. Yet even with slick copy, elegant visuals and[...]
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Once you’ve successfully made it through phases four and five of entrepreneurship (operating and monitoring, then resolving problems and challenges), it’s time to take a deep breath and enter phase[...]
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When working through phase four of entrepreneurship – operating and monitoring – you will no doubt have come across at least one issue you needed to deal with. Phase five is all about resolving[...]
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Social media isn’t new anymore. It’s a substantial and important component to any business’s marketing strategy. And there’s a reason for this importance: being active on social media can steer[...]
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Once you’ve successfully launched your business, you can enter phase four of the entrepreneurial process – operating and monitoring. During the start-up phase you should have identified and[...]
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If you’ve completed all your business planning, now is the time to move to the third phase of entrepreneurship – start-up. This is the stage where you ‘press play’, and begin trading.
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