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The internet is a great place to market your business, yet getting good exposure can be extremely tough, regardless of how great your USPs are. It takes a long time to build up a large following,[...]
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Do you remember when the most frightening customer service ‘fact’ was that an unhappy customer will tell 15 people about their bad experience? Here’s a new one: a single tweet can wipe £1bn off a[...]
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Do you know what kind of reputation your business actually has? Good? Bad? Non-existent? Despite the reputation of your business being one of the most important aspects of how successful you are,[...]
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It's no shock that technology is infiltrating every industry, enhancing and embellishing businesses and making the relationship with customers that much easier to develop. The biggest change experts[...]
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The colour you choose for your business may not seem like a big deal on the face of it. Everyone perceives colour differently after all, so you might as well just pick one you like. Well, yes and no.[...]
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As a company – whether you’re an SME or a large enterprise – your online landing and service pages have one singular purpose: to bring in more business. Yet even with slick copy, elegant visuals and[...]
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Social media isn’t new anymore. It’s a substantial and important component to any business’s marketing strategy. And there’s a reason for this importance: being active on social media can steer[...]
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Digital authorities are the celebrities of your industry’s online world; your friends and family members might think nothing of their names, but, within your chosen field, their word carries enormous[...]
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When you think of customer service, perhaps you think of a desk in a shop with a smiling lady, ready to greet and alleviate any issues people have had shopping there or perhaps businesses offering[...]
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Guest blogging allows the switched-on business owner or marketing manager to establish themselves as an expert within their field, build relationships within their industry, and ultimately drive[...]
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