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Startup Marketing Strategy

Startup Marketing Strategy – Promoting Your Startup on a Budget

So, how should you go about promoting yourself with a limited budget? Here are four approaches to get your brand out there without emptying the bank. You’ve got an amazing product or service, so amazing in fact that you’re willing to dedicate time and effort and your next few months to a startup marketing campaign […]

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How the Colours You Choose Impact Your Business

How the Colours You Choose Impact Your Business

The colour you choose for your business may not seem like a big deal on the face of it. Everyone perceives colour differently after all, so you might as well just pick one you like. Well, yes and no. Perceptions of colour are to some extent subjective and it’s true that cultural differences can influence […]

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The Pareto Principle and What It Means For your Business

The Pareto Principle and What It Means For your Business

You may not have heard of the Pareto Principle, but we’re betting you’ve heard of the 80/20 rule? This was a rule originally put forward by Vilfredo Pareto, who during a study into the relationship between population and wealth in Italy, discovered that 80% of Italy’s land was owned by 20% of the population. This […]

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The Best Business Tools & Apps For 2017

The Best Business Tools & Apps For 2017

When it comes to running a successful business, it’s wise to have a number of different tricks and shortcuts up your sleeve, so that the real meaty problems of efficiency and profit can be dealt with properly. Thankfully, there are several really excellent apps and tools available to help with just that, from organising your […]

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Why Your Business Needs a LinkedIn Presence

Why Your Business Needs a LinkedIn Presence

More often than not, LinkedIn gets pushed aside as the boring older sister of both Twitter and Facebook. As a platform that has a USP of being specifically for businesses, it’s easy to see why in the early days LinkedIn was treated as something of a black sheep, after all, there was no way social […]

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4 Brilliant Types of Content Marketing (That Aren’t Blogs)

4 Brilliant Types of Content Marketing (That Aren’t Blogs)

 In today’s business world, customers have so much choice that the power of business really lies in their hands. We browse the internet for material we find valuable, and there are innumerable options at our fingertips. We aren’t restricted to the local businesses anymore, either.Because of this, many marketers believe that ‘content is king’, or […]

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4 Blog Boosting Ideas to Keep Your Traffic Growing

4 Blog Boosting Ideas to Keep Your Traffic Growing

It’s common knowledge that a well-kept blog will do great things for your business and website. As we’ve outlined before, fresh content on your site is the best reason to drive new leads. Content is most often housed on your blog, so make it a priority. That being said, it can sometimes feel like a […]

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How to Retain Your Social Media Following

How to Retain Your Social Media Following

Anybody wanting to successfully build brand awareness on social media, share their content and generally be a big deal online will have faced that one big challenge: Getting followers. Thankfully, as you’d imagine there are countless articles on building your social media following. But before you think that getting followers your end goal, guess what? […]

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Creating Killer Content to Drive New Leads to Your Site

Creating Killer Content to Drive New Leads to Your Site

One of the primary goals of any business in the digital age is to drive traffic to their website. After all, nestled within that traffic is a population of future customers. But with the sheer volume of websites online now, internet users require the right level of coaxing to come aboard. If you’re looking to […]

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3 Simple Ways Your Business Can Engage with Customers Better Online

3 Simple Ways Your Business Can Engage with Customers Better Online

You’re a business, you have a certain image and professionalism to maintain. That’s fine – in fact, that’s necessary, but if you stay too straight-laced, too tight-lipped, you’re apt to find you’re keeping your customers at arm’s length. This professional coldness didn’t work when shops only had a man behind a counter to promote their […]

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Rank Higher and Get Visited by Putting Your Business on YouTube

Rank Higher and Get Visited by Putting Your Business on YouTube

YouTube boasts over a billion users, or one third of all web users, with 3 billion searches made each month and 100 hours of video uploaded every minute. It’s also the world’s second most popular search engine. In fact, it trumps Bing, Yahoo, and Ask combined; only Google outranks it, and Google owns it. If […]

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Facebook for Business: A New World that Marketers Need to Inhabit

Facebook for Business: A New World that Marketers Need to Inhabit

As a business, being on social media is a prerequisite for building your brand and following. You’ll set up a Twitter account and diligently tweet things that your audience might find valuable. You’ll probably have a LinkedIn page where professionals can discover your company. And then there’s Facebook. Facebook is the big one, and testament […]

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