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How to Give Great Customer Service in the Social Media Age

How to Give Great Customer Service in the Social Media Age

When you think of customer service, perhaps you think of a desk in a shop with a smiling lady, ready to greet and alleviate any issues people have had shopping there. If that is the first thought to come to your mind, then you need to get with the times, because many businesses are putting […]

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How to Deter the Office Food Thief

How to Deter the Office Food Thief

Deterring the Lunchtime Thief… We’ve all been there, a little trip to the fridge – looking forward to your strawberry yoghurt for your mid-morning snack only to find it’s vanished. Poof. Gone. And this isn’t the first time it’s happened. Only last week someone decided to just finish off your favourite cereal in spite of […]

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Proving Content Marketing ROI (Return on Investment)

Proving Content Marketing ROI (Return on Investment)

As with any form of marketing, content marketing can only be proved to be effective if it makes more money than it costs. Some critics say that one of the biggest problems is that it’s too hard to measure while others would go further to say that it doesn’t convert into sales at all. One […]

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5 Steps to Finding Effective Guest Blogging Opportunities

5 Steps to Finding Effective Guest Blogging Opportunities

Guest blogging allows the switched-on business owner or marketing manager to establish themselves as an expert within their field, build relationships within their industry, and ultimately drive high-quality traffic back to their own website. In short, guest posting should be one of the key weapons in your digital marketing arsenal, so follow these actionable steps […]

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How You Can Sound Like an Expert – Without Being One

How You Can Sound Like an Expert – Without Being One

Authority is central to success; people need to perceive you as a credible influencer and expert source of information if they are to trust your judgement, rely upon your services, and ultimately place you in a position of responsibility. So, you need to know what you’re talking about. But what if you don’t? Becoming an […]

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3 Funding Options Every Entrepreneur Needs to Consider

3 Small Business Funding Options Every Entrepreneur Needs to Consider

Alternative finance is becoming increasingly popular with the development of innovative crowd funding platforms as well as the wealth of entrepreneurs developing new ways to help finance startup businesses. These new platforms have been a response to banks declining business loans or credit card borrowing to over a quarter of small to medium sized businesses. […]

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Mobile Marketing: 3 Key Areas You Can’t Neglect

Mobile Marketing: 3 Key Areas You Can’t Neglect

When you go out, what are the crucial possessions you can’t leave without? Keys, check; wallet/purse, check; phone…phone? Where’s my phone?! It’s incredibly likely that your smartphone is one of the possessions that’s secure on your person throughout the day. If it isn’t, well then congratulations – you’re an anomaly. Since mobile devices became mainstream, […]

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5 Ways Your Site’s User Experience is Alienating Customers

5 Ways Your Site’s User Experience is Alienating Customers

Imagine you’ve just walked into a coffee shop that you’ve never previously visited. Once inside, you find that there’s a lengthy queue, the cashier will only accept a cheque, the sugar and napkins are kept right at the back of the room, huge armchairs mean that there are barely any seats, and you’re expected to […]

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How to Cultivate Brand-Loyalty Among Millennials

How Business Owners Can Market to Millennials

Millennials – those born after 1980 – are statistically seen as “unattached to organised politics and religion, linked by social media, burdened by debt, [and] distrustful of people.” The Pew Research Center has numerous studies corroborating this. So is this bad news for building brand-loyalty? Not necessarily. Research has also indicated that Millennials are part […]

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5 Crucial Habits of a Successful Business Owner

5 Crucial Habits of a Successful Business Owner

Everybody has everyday habits, some good and some bad. As a business owner you need to streamline and optimise those habits to become a success. Here are five you need to embrace to keep you on top of your game:   1. Accessible Language Making sure your key message is accessible to everyone is imperative. […]

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Life Hacking

3 Vital Life Hacks to Becoming More Productive

Productivity is a quality that is often paired with success. When you think of a successful day, it’s often one where you’ve been productive – you’ve achieved a number of objectives and you’ve filled your time with valuable activity. It’s a good feeling, no? It is, however, all about balance. An extreme approach to productivity […]

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Is Your Industry Responding Poorly to Social Media Marketing?

Is Your Industry Responding Poorly to Social Media Marketing?

Social media marketing is important. Who hasn’t heard that before? Well, it is, but let’s keep in mind that a predicted 61% of small businesses don’t see any return on their social media activities. Is the answer to put your best foot forward and keep plugging away, or is your industry simply out of step […]

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