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5 Ways Your Site’s User Experience is Alienating Customers

5 Ways Your Site’s User Experience is Alienating Customers

Imagine you’ve just walked into a coffee shop that you’ve never previously visited. Once inside, you find that there’s a lengthy queue, the cashier will only accept a cheque, the sugar and napkins are kept right at the back of the room, huge armchairs mean that there are barely any seats, and you’re expected to […]

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How to Cultivate Brand-Loyalty Among Millennials

How Business Owners Can Market to Millennials

Millennials – those born after 1980 – are statistically seen as “unattached to organised politics and religion, linked by social media, burdened by debt, [and] distrustful of people.” The Pew Research Center has numerous studies corroborating this. So is this bad news for building brand-loyalty? Not necessarily. Research has also indicated that Millennials are part […]

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5 Crucial Habits of a Successful Business Owner

5 Crucial Habits of a Successful Business Owner

Everybody has everyday habits, some good and some bad. As a business owner you need to streamline and optimise those habits to become a success. Here are five you need to embrace to keep you on top of your game:   1. Accessible Language Making sure your key message is accessible to everyone is imperative. […]

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Life Hacking

3 Vital Life Hacks to Becoming More Productive

Productivity is a quality that is often paired with success. When you think of a successful day, it’s often one where you’ve been productive – you’ve achieved a number of objectives and you’ve filled your time with valuable activity. It’s a good feeling, no? It is, however, all about balance. An extreme approach to productivity […]

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Is Your Industry Responding Poorly to Social Media Marketing?

Is Your Industry Responding Poorly to Social Media Marketing?

Social media marketing is important. Who hasn’t heard that before? Well, it is, but let’s keep in mind that a predicted 61% of small businesses don’t see any return on their social media activities. Is the answer to put your best foot forward and keep plugging away, or is your industry simply out of step […]

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You Can Use Negative Reviews to Boost Your Business

You Can Use Negative Reviews to Boost Your Business

An estimated 88% of consumers place as much stock in online reviews as they do in personal recommendations. It’s no surprise that a negative one can produce a sinking feeling, but the best businesses know how to turn the worst situations to their advantage. A negative online review is the lemon life gave you; here’s […]

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Beat the Office January Blues in 3 Easy Steps

Beat the Office January Blues in 3 Easy Steps…

January has fallen upon us once more. The festivities are over, you’re finding pine needles piercing your socks and the kitchen floor is still sticky from drinks, all spilt in the spirit of Christmas. That spirit has now disappeared and replaced by something altogether more empty…more blue in fact. You drag yourself to the office, […]

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Likes and Shares: How to Build a Facebook Following Fast

Likes and Shares: How to Build a Facebook Following Fast

Now is the time to boost your Facebook following. It’s a platform which has been somewhat eclipsed by Twitter in terms of social media standing, especially when it comes to small or medium sized businesses with limited resources. Still, over 2.32 billion monthly active users can’t be wrong, and even the most niche of nets […]

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Five Reasons for Every Business to Support a Charity this Christmas

Five Reasons for Every Business to Support a Charity this Christmas

Giving to charity is a good thing, we know as much. However, smaller businesses might balk at donating time and money to charitable causes before they feel comfortable allocating the necessary resources. With the joys of generosity being promoted at Christmas time, here are some business-oriented benefits that giving back can do for you (not […]

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Four Festive Ideas to Market Your Business This Christmas

Four Festive Ideas to Market Your Business This Christmas

Christmas is upon us. The most popular holiday in the Western hemisphere spells a season of good tidings, an increase in mulled wine and the arrival of a bearded man who is not only immortal but also the owner of the fastest vehicle known to man. The whereabouts of the vehicle’s famous mechanic, Rudolph, remains […]

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