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5 Steps to Finding Effective Guest Blogging Opportunities

Guest blogging allows the switched-on business owner or marketing manager to establish themselves as an expert within their field, build relationships within their industry, and ultimately drive high-quality traffic back to their own website. In short, guest posting should be one of the key weapons in your digital marketing arsenal, so follow these actionable steps […]

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How to Cultivate Brand-Loyalty Among Millennials

Millennials – those born after 1980 – are statistically seen as “unattached to organised politics and religion, linked by social media, burdened by debt, [and] distrustful of people.” The Pew Research Center has numerous studies corroborating this. So is this bad news for building brand-loyalty? Not necessarily. Research has also indicated that Millennials are part […]

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