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The Pareto Principle and What It Means For your Business

The Pareto Principle and What It Means For your Business

You may not have heard of the Pareto Principle, but we’re betting you’ve heard of the 80/20 rule? This was a rule originally put forward by Vilfredo Pareto, who during a study into the relationship between population and wealth in Italy, discovered that 80% of Italy’s land was owned by 20% of the population. This […]

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How to Cultivate Brand-Loyalty Among Millennials

How Business Owners Can Market to Millennials

Millennials – those born after 1980 – are statistically seen as “unattached to organised politics and religion, linked by social media, burdened by debt, [and] distrustful of people.” The Pew Research Center has numerous studies corroborating this. So is this bad news for building brand-loyalty? Not necessarily. Research has also indicated that Millennials are part […]

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