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Startup Marketing Strategy

Startup Marketing Strategy – Promoting Your Startup on a Budget

So, how should you go about promoting yourself with a limited budget? Here are four approaches to get your brand out there without emptying the bank. You’ve got an amazing product or service, so amazing in fact that you’re willing to dedicate time and effort and your next few months to a startup marketing campaign […]

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The Pareto Principle and What It Means For your Business

The Pareto Principle and What It Means For your Business

You may not have heard of the Pareto Principle, but we’re betting you’ve heard of the 80/20 rule? This was a rule originally put forward by Vilfredo Pareto, who during a study into the relationship between population and wealth in Italy, discovered that 80% of Italy’s land was owned by 20% of the population. This […]

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How to Build Relationships with Your Field's Digital Authorities

How to Build Relationships with Your Field’s Digital Authorities

Digital authorities are the celebrities of your industry’s online world; your friends and family members might think nothing of their names, but, within your chosen field, their word carries enormous influence across a wide net of followers. When they share your content, you’ll receive a significant endorsement while enjoying exposure to a larger audience of […]

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Proving Content Marketing ROI (Return on Investment)

Proving Content Marketing ROI (Return on Investment)

As with any form of marketing, content marketing can only be proved to be effective if it makes more money than it costs. Some critics say that one of the biggest problems is that it’s too hard to measure while others would go further to say that it doesn’t convert into sales at all. One […]

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5 Steps to Finding Effective Guest Blogging Opportunities

5 Steps to Finding Effective Guest Blogging Opportunities

Guest blogging allows the switched-on business owner or marketing manager to establish themselves as an expert within their field, build relationships within their industry, and ultimately drive high-quality traffic back to their own website. In short, guest posting should be one of the key weapons in your digital marketing arsenal, so follow these actionable steps […]

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