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Management and Leadership Styles

Leadership Styles in Management

For many political party leaders, professional sports team managers and directors of numerous other organisations, the media spotlight is familiar ground, and people across the country regularly discuss and critique their management, leadership and engagement styles. Indeed, it’s often said that managing the England men’s football team is the toughest job in sport as whoever […]

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The Customer Service Checklist

The Customer Service Checklist

Here at Answer4u, we’re always pushing how important customer service is. Whether it’s how to handle customer complaints or managing everyday calls, we feel that customer satisfaction is at the heart of a successful business. Of course, knowing how good your customer service is can sometimes be tricky and even if you’re happy with how […]

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How to Cultivate Brand-Loyalty Among Millennials

How Business Owners Can Market to Millennials

Millennials – those born after 1980 – are statistically seen as “unattached to organised politics and religion, linked by social media, burdened by debt, [and] distrustful of people.” The Pew Research Center has numerous studies corroborating this. So is this bad news for building brand-loyalty? Not necessarily. Research has also indicated that Millennials are part […]

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Is Your Industry Responding Poorly to Social Media Marketing?

Is Your Industry Responding Poorly to Social Media Marketing?

Social media marketing is important. Who hasn’t heard that before? Well, it is, but let’s keep in mind that a predicted 61% of small businesses don’t see any return on their social media activities. Is the answer to put your best foot forward and keep plugging away, or is your industry simply out of step […]

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Likes and Shares: How to Build a Facebook Following Fast

Likes and Shares: How to Build a Facebook Following Fast

Now is the time to boost your Facebook following. It’s a platform which has been somewhat eclipsed by Twitter in terms of social media standing, especially when it comes to small or medium sized businesses with limited resources. Still, over 2.32 billion monthly active users can’t be wrong, and even the most niche of nets […]

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