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6 Tools Every Small Business Should Be Using

6 Tools Every Small Business Should Be Using

Small business owners can have a tough task ahead of them – the prospect of reaching potential customers without the comfort of a hefty marketing budget has never been easy. Thankfully, there’s a handful of really useful business tools available that will make it easier to run your business, help you connect with new prospects […]

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Startup Marketing Strategy

Startup Marketing Strategy – Promoting Your Startup on a Budget

So, how should you go about promoting yourself with a limited budget? Here are four approaches to get your brand out there without emptying the bank. You’ve got an amazing product or service, so amazing in fact that you’re willing to dedicate time and effort and your next few months to a startup marketing campaign […]

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Five Ways to Deliver Great Customer Service

Five Ways to Deliver Great Customer Service

The boom in mobile communications and internet technology has really opened up the ways we can all communicate with each other in our daily lives. According to the 2018 communications market report from Ofcom, nine in ten people in the UK had access to the internet in the home in 2018 and mobile devices accounted […]

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How To Manage Your Company Reputation

How To Manage Your Company Reputation

Do you know what kind of reputation your business actually has? Good? Bad? Non-existent? Despite the reputation of your business being one of the most important aspects of how successful you are, most business owners don’t pay nearly enough attention to its cultivation. For example, Bright Local discovered in their Local Consumer Review that 85% […]

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Choosing The Support That Best Suits Your Business

Choosing the Support That Best Suits Your Business

Keeping up with the high expectations of your customers can be extremely difficult, especially when those expectations can be so diverse. Unsurprisingly, there has been a definite increase in automatic and self-service systems over the last ten years with customers taking an increasingly active role in their service. Whether it’s self-service checkouts, transferring money or […]

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The Pareto Principle and What It Means For your Business

The Pareto Principle and What It Means For your Business

You may not have heard of the Pareto Principle, but we’re betting you’ve heard of the 80/20 rule? This was a rule originally put forward by Vilfredo Pareto, who during a study into the relationship between population and wealth in Italy, discovered that 80% of Italy’s land was owned by 20% of the population. This […]

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How Small Businesses Can Profit from Social Media Marketing

How Small Businesses Can Profit from Social Media Marketing

Social media generates a lot of excitement amongst SME Owners and Managers. All too often that initial excitement is followed by a sense of frustration and disappointment. The potential that the owners had seen in social media to transform their business fortunes simply hasn’t materialised – and the business is left having invested a lot […]

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4 Handy Tools to Save Time Making Your Social Media Flourish

4 Handy Tools to Save Time Making Your Social Media Flourish

Social media isn’t new anymore. It’s a substantial and important component to any business’s marketing strategy. And there’s a reason for this importance: being active on social media can steer potential customers to buy from your site, as well as being integral for answering queries and keeping your customers satisfied. But the more consequence that […]

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How to Give Great Customer Service in the Social Media Age

How to Give Great Customer Service in the Social Media Age

When you think of customer service, perhaps you think of a desk in a shop with a smiling lady, ready to greet and alleviate any issues people have had shopping there. If that is the first thought to come to your mind, then you need to get with the times, because many businesses are putting […]

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How to Cultivate Brand-Loyalty Among Millennials

How Business Owners Can Market to Millennials

Millennials – those born after 1980 – are statistically seen as “unattached to organised politics and religion, linked by social media, burdened by debt, [and] distrustful of people.” The Pew Research Center has numerous studies corroborating this. So is this bad news for building brand-loyalty? Not necessarily. Research has also indicated that Millennials are part […]

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Is Your Industry Responding Poorly to Social Media Marketing?

Is Your Industry Responding Poorly to Social Media Marketing?

Social media marketing is important. Who hasn’t heard that before? Well, it is, but let’s keep in mind that a predicted 61% of small businesses don’t see any return on their social media activities. Is the answer to put your best foot forward and keep plugging away, or is your industry simply out of step […]

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Likes and Shares: How to Build a Facebook Following Fast

Likes and Shares: How to Build a Facebook Following Fast

Now is the time to boost your Facebook following. It’s a platform which has been somewhat eclipsed by Twitter in terms of social media standing, especially when it comes to small or medium sized businesses with limited resources. Still, over 2.32 billion monthly active users can’t be wrong, and even the most niche of nets […]

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