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How the Colours You Choose Impact Your Business

How the Colours You Choose Impact Your Business

The colour you choose for your business may not seem like a big deal on the face of it. Everyone perceives colour differently after all, so you might as well just pick one you like. Well, yes and no. Perceptions of colour are to some extent subjective and it’s true that cultural differences can influence […]

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5 Ways Your Site’s User Experience is Alienating Customers

5 Ways Your Site’s User Experience is Alienating Customers

Imagine you’ve just walked into a coffee shop that you’ve never previously visited. Once inside, you find that there’s a lengthy queue, the cashier will only accept a cheque, the sugar and napkins are kept right at the back of the room, huge armchairs mean that there are barely any seats, and you’re expected to […]

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