Virtual Assistant Service
Virtual assistant call answering tailored to you.
Our virtual assistants answer the phone in your business name and ask different questions depending on the reason for the call. They can also transfer selected callers to the right person in your team.
It’s a flexible answering service that can be shaped around the way your business works.
Trusting another company to answer your business calls is a fairly big deal. After all, the person picking up may be the first contact a new customer has with your business.
Answer4u has been handling calls for UK businesses since 2004.
From our UK call centre in Nottingham, our trained receptionists have answered more than 60 million calls and supported over 12,000 clients.
Our virtual assistants are trained to listen carefully, follow your instructions and capture the right information for each type of call. So whether they’re taking a message, qualifying an enquiry or transferring a caller, your customers get a professional response from the start.
Why Our Client Trust Us
- 100% UK based call centre
- Established for over 20 years
- 92% client retention rate
- Over 60 million calls handled
How It Works
A flexible call handling service, built around your business.
Your calls come through to Answer4u
We answer in your company name
We ask the right questions
We pass it on appropriately
Key Benefits
Let Answer4u handle your calls. It's quick to setup, you get a free number and you save on recruitment costs.
Quick to Set-Up
- Live call handling in minutes
- Simple call diversion process
- No technical set-up needed
- SMS & email notifications
- Perfect for start-ups & trades
Get a Free Number
- Business number provided
- Multiple number options:
- 0800 and 0330 numbers
- Local geographic numbers
- Divert your existing number
Cut Employment Costs
- Save money on salary
- No PAYE, NI or holiday costs
- No staff training needed
- Avoid costly equipment
- No staff premises required
24/7
"Business doesn’t stick to 9–5 and neither do we. Our virtual assistants are available round-the-clock, stepping in exactly when you need them"
David Chapman, Customer Service Director
Simple Pricing. Two Ways to Pay
Choose flexible Pay As You Go pricing or save with a monthly call bundle. Bundle prices depend on the number of calls included and how many questions our receptionists need to ask.
Pay As You Go
There’s no long-term contract. You pay a monthly subscription, plus the calls and messages you use.
- £29.99 monthly subscription
- 5 call routes included
- £2.35 per call (4 questions)
- £2.45 per call (5 questions)
- £2.55 per call (6 questions)
- £0.11 per email message
- £0.17 per SMS message
- Free 30 day trial
Perfect for businesses that need flexibility.
Monthly Call Bundles
Save money and enjoy peace of mind knowing how much you'll pay each month.
| Monthly calls | Bundle 1 (Up to 4 questions) |
Bundle 2 (Up to 5 questions) |
Bundle 3 (Up to 6 questions) |
|---|---|---|---|
| 25 | £58.75 | £61.25 | £63.75 |
| 50 | £117.50 | £122.50 | £127.50 |
| 75 | £176.25 | £183.75 | £191.25 |
| 100 | £235.00 | £245.00 | £255.00 |
| 200 | £470.00 | £490.00 | £510.00 |
| Excess calls | £2.35 each | £2.45 each | £2.55 each |
Each bundle can cover five different types of call (call routes).
Our receptionists can ask up to four, five or six questions during each type of call.
Just Cashflow Case Study
"Having an efficient, professional, and 'always-on' front-of-house solution is imperative for dealing with new enquiries. Answer4u has consistently delivered a first-class response and continues to refine the service as our callers' needs evolve."
John Davies, Founding Director of Just Cashflow
Book a Free Consultation
Take the first step towards improving your customer service by booking a free, no-obligation consultation with one of our sales representatives.
Frequently Asked Questions
How does the virtual assistant service work?
The virtual assistant service is our most comprehensive pay-as-you-go call handling solution, designed to provide flexible, professional call handling whenever you need it. Calls are answered in your business name by our UK-based team, ensuring a seamless experience for your callers.
Each call is guided by a customised script tailored to your business. Depending on the nature of the enquiry, our telephonists follow specific call routes, asking relevant questions and capturing key information.
Can I change how my calls are handled?
Yes. You can update your scripts and call handling instructions through the A4u Anytime portal, with changes taking effect straight away.
Can you transfer callers to someone in my business?
This service also enables our team to transfer callers directly to named contacts within your business according to the specific rules and preferences you have set within your online portal.
How does this service differ from your virtual receptionist service?
Our Virtual Assistant Service offers customised scripts, so we can handle different types of calls and ask specific questions relevant to the callers enquiry. We can also transfer calls to specific people or departments in your business.
Our Virtual Receptionist Service is a simpler message-taking solution. We answer calls in your company's name, take the caller's details and the reason for calling, and then send the message to you by email or SMS.
Can you take detailed messages and send them to me?
Yes. We accurately capture caller details and deliver messages instantly via email or SMS. All of your messages are also sent and stored on our online portal, A4u Anytime, so you're always up to date.
What if my business doesn’t have a phone number yet?
No problem. We can provide a dedicated business number, including 0800 freephone and local area code options. If you already have a business number, you can simply divert calls to us using a unique divert number that we provide.
How and when do I divert my calls to Answer4u?
Diverting calls from both landlines and mobiles is quick and easy. In most cases, it's as simple as dialling a short code into your keypad. As instructions vary between providers, we recommend contacting yours for the exact steps.
If you need help at any stage, your dedicated Account Manager will be happy to guide you through the process.
We suggest diverting your calls when you're on holiday, in meetings, or finished for the day. You can also choose to redirect calls after a set number of rings or when your line is busy, so you never miss a call.
If you advertise multiple numbers, divert each one to your dedicated Answer4u number. There is no limit to the number of calls we can handle for you simultaneously.
Can you manage calls for different individuals and departments?
Yes. We can tailor call scripts and message routing for different departments or team members, ensuring efficient internal communication and follow-up.
What are the benefits of a virtual assistant?
A virtual assistant helps make sure your calls are answered, even when your team is busy or unavailable. They can handle different types of calls on your behalf and make sure your callers get a professional response at any time.
Can you handle multiple calls made to my business at the same time?
Yes. Our call centre and team structure enables us to handle multiple calls simultaneously, eliminating busy signals and missed opportunities.
Can you forward calls to my mobile or landline?
Yes. We can screen your calls and forward them to you based on your chosen criteria. We'll speak with the caller and determine the reason for their call. If it meets your requirements, we'll get in touch to announce it. You can decide whether to take the call or have us return to the caller to take a message and manage their expectations.
It's a great way to stay in control of your time while still delivering a professional response to every caller.
Can I update my call handling instructions at any time?
Yes, you can. You're free to update your call handling instructions whenever needed, either through our A4u Anytime online portal or by contacting your Answer4u Account Manager.
Any changes you make are applied instantly and will take effect immediately, starting with the following call we answer. This flexibility is beneficial if something changes unexpectedly, such as a team member being unavailable to take transferred calls.
How much does the virtual assistant call handling service cost?
The cost of our virtual assistant service is based on a monthly subscription, giving your business 24/7 tailored call handling whenever you need it. Pricing is flexible and typically follows a pay-as-you-go, fixed cost-per-call model, with a small fee for message delivery.
We also offer value-for-money call bundles, allowing you to pre-pay based on your expected call volumes. For a customised quote that suits your business needs, call us today on 08008223344.
What types of businesses typically use virtual telephone assistants?
Many of our clients receive different types of calls and need each one handled in a specific way. We work with legal firms, property managers, healthcare providers, tradespeople and dental practices, all with different callers and enquiries. Our virtual assistant phone answering service gives you the flexibility to handle those calls professionally, based on the way your business works.
Are your virtual assistant call handlers UK-based?
Yes. Our entire team is based in our Nottingham call centre, ensuring a professional, local experience for your UK customers.
Will my clients know they're speaking to a remote assistant?
No. All calls are answered in your company name using your preferred script, so it feels seamless to your clients.
Is the service available for me to use 24/7?
Yes. Answer4u offers 24/7 telephone answering for all our services, so your business is always accessible.
Will my customer data will be secure with your service?
Absolutely. We're fully GDPR compliant, and all customer data is handled securely by our trained UK-based staff.
How quickly can I get this service set up and ready to use?
We can have your account live within minutes. Once you confirm your subscription, you'll receive your diversion number and access to our online platform, A4u Anytime, where you can set up your entire call-handling procedure. An account manager will be available to assist you with this process if needed.

Get In Touch
Contact us today to get your free consultation.
Call us on 08008223344 or fill in the contact form and we'll get back to you to discuss how we can help your business.

