Freephone numbers, recognisable by their 0800 and 0808 prefixes, are a widely used telephone numbering option in the UK. As the name suggests, calls to these numbers are free of charge for the caller, whether they're dialling from a landline or a mobile phone. This makes them a preferred choice for businesses and organisations looking to offer a cost-free, customer-friendly contact method.
Since July 1st, 2015, changes introduced by Ofcom, the UK communications regulator, ensured that calls to 0800 and 0808 numbers became free from all mobile phones. This was a significant change, as mobile callers had previously been charged for dialling freephone numbers, leading to confusion and additional costs for consumers.
Who Uses 0800 and 0808 Numbers?
Freephone numbers are particularly popular among businesses and organisations that prioritise customer engagement and accessibility. By covering the cost of the call, companies using 0800 and 0808 numbers make it easier for customers to reach them, which can improve customer satisfaction and trust. Common users of freephone numbers include:
- Customer Service Lines: Businesses offering product support, complaint resolution, or general customer assistance frequently use 0800 numbers to encourage customers to contact them without hesitation.
- Charities and Helplines: Organisations such as Childline (0800 1111) and the National Debtline (0808 808 4000) use freephone numbers to ensure that those in need can seek help without worrying about the cost of the call.
- Sales and Marketing: Companies often use 0800 numbers for sales hotlines or promotions, as they are more likely to attract calls from potential customers who know the call will be free.
- Public Sector and Non-Profit Organisations: Many public services and non-profit bodies use 0800 and 0808 numbers to increase accessibility and inclusivity for individuals seeking help or information.
Cost of Calling 0800 and 0808 Numbers
Freephone numbers offer a clear and consistent cost structure for callers:
- Cost from a UK Landline
• Calls to 0800 and 0808 numbers from a landline are free of charge, regardless of the caller's provider or time of day. This has been the case since the introduction of freephone numbers. - Cost from a Mobile Phone
• Since July 1st, 2015, all calls to 0800 and 0808 numbers from mobile phones are free. Before this regulatory change by Ofcom, mobile providers charged callers for these numbers, with rates varying widely and often causing confusion.
• This regulation applies across all major mobile networks, including EE, O2, Vodafone, and Three, as well as smaller providers, ensuring consistency for consumers. - Cost from Abroad
• While calls to 0800 and 0808 numbers are free within the UK, charges may apply if you are calling from outside the UK. International callers should check with their local telecom provider to confirm costs, as freephone status does not automatically extend beyond the UK.
Are 0800 and 0808 Numbers Premium Rate?
No, 0800 and 0808 numbers are not premium rate. They are specifically designed to be free-to-call numbers, enabling businesses and organisations to absorb the cost of the call rather than passing it on to the customer. This distinguishes them from premium-rate numbers (e.g., 09 prefixes), which are charged at much higher rates and typically used for services such as competitions or adult content.
Benefits of Using Freephone Numbers
For businesses, charities, and public sector organisations, using an 0800 or 0808 number offers several benefits:
- Improved Customer Engagement: By removing the cost barrier, customers are more likely to pick up the phone and get in touch, whether for support, enquiries, or purchases.
- Professional Image: Freephone numbers convey a professional and customer-centric image, signalling that the organisation values accessibility and customer care.
- Higher Call Volumes: The absence of call charges can encourage more customers to call, particularly for sales and marketing campaigns, which may lead to increased revenue or engagement.
- National Appeal: As non-geographic numbers, 0800 and 0808 numbers are not tied to a specific region, giving businesses the appearance of a national or even international presence.
- Support for Vulnerable Groups: Charities and helplines that provide critical services to vulnerable individuals benefit significantly from freephone numbers, as they eliminate financial concerns for those seeking help.
Ofcom's Role in Regulating Freephone Numbers
The regulation ensuring that freephone numbers are free from landlines and mobile phones was part of Ofcom's wider efforts to simplify call charges and improve transparency for UK consumers. This change was introduced under Ofcom's UK Calling initiative, which aimed to:
- Provide clearer pricing for non-geographic numbers.
- Reduce confusion about the cost of calling different types of numbers.
- Ensure fairness and affordability for all callers.
Ofcom's UK Calling Initiative - Clear Call Rates for Everyone
Before this change, a 2013 article by the BBC reported the telecoms regulator Ofcom found that people were "put off" making important calls due to confusion over call charges. The July 2015 regulation addressed this issue and significantly improved consumer confidence in using freephone services.
- Source: The BBC's "Phone cost confusion putting off callers" article.
Additional Considerations for Businesses Using Freephone Numbers
While freephone numbers offer significant advantages, businesses need to be aware of the associated costs. When using an 0800 or 0808 number, the organisation receiving the call pays the charge, which varies depending on the telecom provider and call volume. Despite this, many businesses consider the investment worthwhile due to the enhanced customer engagement and trust that freephone numbers foster.
Additionally, businesses can add to the functionality of freephone numbers by integrating them with services such as:
- Call Routing: Directing calls to the appropriate department, regional office or call forwarding to an outsourced telephone answering service.
- Interactive Voice Response (IVR): Automating customer interactions to improve efficiency.
- Call Analytics: Tracking call data to gain insights into customer behaviour and optimise operations.
Frequently Asked Questions
If you're considering 0800 or 0808 numbers for your business, you likely have further questions about how they work and their benefits. Below, we’ve answered the most frequently asked questions to help you make an informed decision.
- What’s the difference between 0800 and 0808 numbers?
The main difference is the prefix. Both 0800 and 0808 numbers are freephone numbers in the UK. The choice between them often comes down to availability and preference, as the cost of both number prefixes to operate is generally the same. - How are 0800 and 0808 numbers funded?
The recipient organisation bears the cost of calls to 0800 and 0808 numbers. This includes any charges for calls made from both landlines and mobile phones. Organisations pay a hosting fee to telecom providers based on the volume and duration of calls received. - How much does a 0800 and 0808 number cost to call from a mobile?
Calling a 0800 and 0808 number from a UK mobile phone is completely free. This applies to all major mobile networks, including O2, EE, Vodafone, and Three. - Can 0800 and 0808 numbers be used internationally?
While 0800 and 0808 numbers are designed for UK-wide accessibility, their functionality abroad depends on agreements with foreign telecom providers. Some providers may not support calls to these numbers, and others may impose charges. Organisations expecting international calls should consider offering alternative contact options. - Are 0800 and 0808 numbers accessible from VoIP services?
Yes, 0800 and 0808 numbers can generally be accessed from most Voice over Internet Protocol (VoIP) services. However, whether these calls are free may depend on the terms the VoIP provider sets. For clarity, it’s best to consult your VoIP provider’s policy on freephone numbers. - How can businesses track the performance of their 0800 and 0808 numbers?
Businesses can use call tracking and analytics provided by Numbers4u's Virtual Telephone Number Service and other telecom operators. These services allow organisations to monitor call volumes, time of day analysis, durations, and geographical data. The reports and heat maps provided offer valuable insights into customer behaviour and engagement. - What is the cost of 0800 and 0808 numbers for businesses?
For businesses, the cost of 0800 and 0808 numbers varies depending on the provider and the services included. Generally, businesses pay a rental fee for the number and a per-minute rate for incoming calls. These rates can depend on call volumes and any additional features you choose to include. - Can individuals purchase 0800 and 0808 numbers?
Yes, individuals can purchase 0800 and 0808 numbers, though they are most commonly used by businesses, charities, and organisations. It’s worth considering whether the cost of the number aligns with your exact needs. - How do 0800 and 0808 numbers affect customer perceptions?
Freephone numbers are often associated with professionalism, trust, and a customer-focused approach. They can enhance an organisation’s reputation, making customers more likely to reach out without hesitation. - Can small businesses benefit from using 0800 and 0808 numbers?
Yes, small businesses can significantly benefit from using freephone numbers. They can project a national presence and improve customer engagement by removing cost barriers for potential customers. Additionally, affordable plans are available to help small businesses manage costs effectively. - Can 0800 and 0808 numbers be ported between providers?
Yes, 0800 and 0808 numbers can be ported between telecom providers. This allows businesses to retain their established contact numbers while changing providers for cost savings or improved service quality. The new provider typically manages the porting process. - What is the future of 0800 and 0808 numbers in the UK?
Even with the increasing shift toward digital communication, the demand for freephone numbers remains steady, particularly in customer service and helpline sectors. Advances in telecom technology, such as enhanced call routing and integration with telephone answering services, are likely to improve their functionality and value further. - What are the alternatives for businesses that find the cost of 0800 and 0808 numbers prohibitive?
Businesses seeking cost-effective alternatives might consider 03 numbers. These numbers are charged at standard landline rates and are often included in bundled minutes from both landlines and mobiles, reducing the overall cost to both the business and its callers.
If you’re a business aiming to boost customer satisfaction and make it easier for your customers to get in touch, adopting a freephone 0800 or 0800 number could be the perfect solution.
Visit our Virtual Telephone Numbers page to explore how Numbers4u can support your business. For further information about freephone numbers, you can also visit Ofcom's official website or speak directly with our friendly team to discuss your specific number requirements.
Further Reading
In the UK, telephone numbers come in a variety of prefixes, each with a specific purpose and cost structure. Understanding the differences between these prefixes can help you avoid unexpected call charges, whether you're running a business or managing your personal telephone usage. In the guides linked below, we'll explain which UK telephone number prefixes are considered premium rate, which are free to call, and what costs are typically involved when dialling from a landline and a mobile phone.
