Google Analytics allows us to gather a variety of data and useful metrics, such as (but not limited to) page views, source / medium, time spent on pages. This information cannot be tracked to any individual as it has been encrypted and only displayed as a depersonalised number, this ensures your privacy is taken extremely seriously at all times.
We use this data to gain insight into which content is performing well, and which is performing less well, helping to ensure we provide useful and engaging material in the future.
We also use Google Analytics Advertiser Features, this again helps us to understand site visitors, via anonymous data. This includes receiving data from:
• Google Display Network Impression Reports
• DoubleClick Platforms
• Google Analytics Demographics and Interests Reports
• Remarketing with Google Analytics
This information is collected through Google’s advertising cookies and anonymous identifiers, the data collected through this medium will allow us to better improve the website overall and offer a better experience.
We use Google AdWords to see how pages perform and how users interact with each page, ensuring our marketing budget is better optimised, no sensitive or identifiable material is gathered in this method either.
We use call tracking software in order to set a dynamic phone number on our website. These numbers are used to help us identify how you found the website, and through what mediums. We do not store or save these numbers, and as such these will not be identifiable to any individual.
Further to this we do not use this software to store, save or gain access to any personal information or contact information and we will not trade or sell your data to any third party, unless required to do so by law.
Each visitor to our webpage will not have any information stored on our webserver regarding email address or domain. If you provide us with an email or phone number then you will only receive contact based upon either joining our service, or content subscriptions of which you had signed up for.
We may collect personal identification information from users in a variety of ways, for example newsletter subscriptions, contact forms or calling us directly. Users may, when required, be asked to provide additional information, such as names.
However, these are all completely optional and each user has the right to view and browse our site with complete anonymity. We only collect data from users who voluntarily submit such information.
We will not disclose any information you provide us with any third parties, or any external agencies except when required to do so by law, or with prior consent.